When I am privileged to work with designers like you, one-on-one, we face head-on a full range of issues, including personal and professional balance, money and mojo, contracts and fees, attracting and keeping best clients, responding to the inner voice that keeps you up at night and getting to the heart of the big strategic question: what's next? Sound familiar?
Let’s start with you; what would satisfaction feel like to you in 2017? That's another way of asking, how do you see yourself in two years? Are there other professional roles for you to aspire to beyond 'designer' or 'entrepreneur'? Do you worry? If so, about what?
Imagine designing your business to be what you intend it to be two years from now. As a designer, you know that good design is always intentional; so are successful businesses. You may be better than you think at designing your business, too. Create that vision of what you want your business to be – then can take the steps necessary to make that vision a reality.
So, what’s your intention? I talk to a lot of designers and I hear them saying the same things over and over: “I want to do design - “I’m tired of all the administration” - “I want to have better clients” - “I want to make more money.”
Are your intentions similar? None are right or wrong. The trick is to know what intentions are right for you, then focus your efforts on realizing them.
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NOBELINKS, my consulting firm, celebrates its 20th anniversary creating 'links' for new people, places and ideas in the design community. Our acquired body of knowledge is a luxury worth sharing, so expect to hear from me regularly with links to ideas, people and places that strengthen the value of design.
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