An audience of over 200 designers at Atlanta Decorative Arts Center (ADAC) listened intently to Steve Nobel and Alan Siegel, two of the nation's leading experts on the business of design, as they co-presented an interactive session on "Contracts and Fees" that encouraged designers to earn and protect the profits they deserve.
“ADAC’s design community was impressed by the accessible and engaging way that Alan and Steve addressed the complex topic of contracts and fees,” said Katie Belveal, General Manager of ADAC and host for the meeting. “The concepts they outlined simplified the process so it was easy for designers to envision how they could incorporate new ideas into their own business practice.”
(Savannah Amerson, LeeJofa; Katie Belveal ADAC; Julie Kimbel, Kravet; Steve Nobel; Alan Siegel; Matt Hare)
"We could have listed to them all-day,' said Beth McMillan of McMillan Interiors. "Their expertise and means of delivery are pitch-perfect. They shared their knowledge with such insight into what we are facing in this changing market, and the do it with respect and empathy. We plan to bring them back for more."
Matt Hare, host for a luncheon following the presentation and regional representative for Kravet, Lee Jofa and Brunschwig & FIls noted that over the years, "we have demonstrated our support for the design community by bringing Steve and others to our showrooms and ADAC. They bring a national perspective on business trends that inspires our customers and enables them to continually advance their . These programs make a difference"
Steve and Alan established the real value that designers provide their clients; that the experience of working with them from beginning to end is worth a premium. They showed examples of how to calculate fee-based compensation models and how to develop 'user-friendly' agreements with their clients that explain in advance what the design experience is likely to entail, roles and responsibilities for designer as well as client and other terms and conditions that protect designers' profit.
Comments