Exhilarating class of professionals, all intent on Design Entrepreneurship - the series of six classes where we take it to the next level. I'll be at New York School of Interior Design too. NYSID Hope to see you in the design school near you.
Whether it’s learning in small groups or one-on-one, we know that there is so much value for interior designers to be able to discuss progressive aspects of their businesses in organized ways. You will hear in the voices of some of my clients, just what it means to them to learn actively:
Connie McCreight, Los Angeles, CA: This group is simply indescribable! Steve, you were SO on point on what we wanted, needed, and more than we even knew - I could have gone on for days.
Corinne Brown, Mammoth Lakes, CA: Amazing group! I am struck by the good fortune in my life to come across authentic and intelligent people that can take my mind and heart in directions I could not have imagined on my own.
Tobi Fairley, Little Rock, AK: I can honestly say that this was the best conference/group I have attended and I have been to many! A huge thank-you to Steve for being our fearless leader!
"Thank you for presenting such a wonderful keynote seminar for our members IDS National Conference. Every evaluation we received gave you and your seminar high praise. Comments ranged from 'excellent presentation' to 'he is fabulous' to 'great ideas.' We can not thank you enough and look forward to working with you again in the near future."
Sharon Gosselin McCormick, (Hartford), CT: It was so inspirational to meet such a group of progressive people! It feels like what I learned might be life changing!
Debbie Baxter, San Antonio, TX: This group leaves me gutsy, inspired and happy. We are a powerful group, drawing inspiration from others. Thanks again for being the mavericks who knew we needed more (than the typical generalities presented at most conferences)!!
Kravet Inc., (from customers):
“I just wanted to say thank you for including me on Tuesday for coaching by Stephen Nobel. It was an honor to be picked as one of five. His advice was unexpectedly helpful. He had ideas that I had not heard before, nor had they ever even occurred to me. I have already implemented one of his recommended techniques and will keep you posted on how it unfolds.”
Keith Headley, Memphis, TN and New York, NY: Thanks to you, Steve, for putting the event together and to everyone else for being such willing participants. It is an honor and a true pleasure to be in your company.
Doug Greiwe, Cincinnati, OH: Just one of the segments (like Steve's presentation on luxury marketing), or the five-person panel of business experts and the intimate business/personal dinners would have justified the added-value of this meeting. But we had all four and then some...
Mark Cutler, Los Angeles, CA I repeat all above and would like to recommend "the design think-tank" as the name for our next meeting.
Corinne Brown, ASID, Mammoth Lakes, CA, The fact that Steve was able to put together an incredibly distinguished group of people, for this program was really an amazing feat. It was also a huge success. I think that it is rare to find such educational and enlightening experiences even when we are farther down a professional path. Thank you for adding so much to ours.
Constance Davidson, Ft. Lauderdale, FL, I have already picked up four new clients since we met.
Diane Parisian, ASID, Naples, FL, Thank you for your expert input regarding new ways of doing business. It's making me consider different options for my company moving forward, I have some homework to do!
Beril Yurdakul, ASID, Ft. Lauderdale, FL, You gave us so much precious advice and guidance. In a way you have snapped us out of our usual ways, which is exactly what we needed.
Deborah Houston, Your idea to throw a party upon completion at my client's house was just fabulous. I can already envision the details vividly! I also read your article on professional fees. I have to say you cemented the feelings I have had regarding this issue. I am going to implement this approach on the next big client.
Mona Ross Berman, Philadelphia, PA, I found our session very thought-provoking. I truly appreciated all of your feedback and ideas. I’d like to hear more ... I think I am at a stage in my business where I can really benefit from some outside advice.
Kravet Inc. (from customers):
“I just want to say thanks so much again to you and the entire Kravet team for offering me the opportunity to meet with Stephen. I found the experience very useful and am so glad that I did it.”
“Thank you also for sharing your wisdom and experience with us in the Kravet seminar. I gained so much more insight into how the Industry is changing and how I need to rework my business to accommodate those changes. I need to get paid what I am worth and still have time to spend with my family!”
Melissa Palazzo, Laguna Niguel, CA, I wanted to thank you for such a thought provoking day last week. I really enjoyed your ideas and insight surrounding the design industry. I am currently implementing some of them into my business plan as we speak!
Valerie Pulido, San Diego, CA, I am one of those designers who listened to you years ago and took the progressive route to marketing and pricing so I have positioned myself for success even in this tough economy.
Tanya Shively, Scottsdale, AZ, It was such a pleasure to hear your thoughts on the direction of things to come in our industry. I definitely had some good take-aways that I will be working on ASAP. Two of the things I would like to implement are the tri-fold process brochure and the touch points to reflect the brand I want to embody to resonate with my ideal target market. Thanks for all you insight into those key points.
Catherine Avery, Norwalk, CT I have been working with the project pricing approach with an hourly fee built in. So far, it seems to hold a lot more appeal for my clients than the old commission based model and it certainly makes billing much easier. Great advice--thanks!
Rebecca Robeson, San Diego, CA, Please know, you continue to motivate and inspire me.
On June 24, 2009 at New York
School of Interior Design, The Luxury Home Alliance, Decorative Fabrics
Association, The Luxury Marketing Council Present: Revitalizing the
Value of the Design ‘eco-systyem’ to Inspire Consumer Desire.
Situation: This summer will be a turning point in the markets for home furnishings and interior design.The
current economy has exposed all the old inefficiencies that limit the
flow of goods and services through the system for designing homes well
lived in. Yet despite weak demand, potential does exist if the market
can inspire new consumer desire.
National and independent showrooms and their
manufacturers who provide products and services, owners and managers of
the design center properties, the ‘shelter’ media, and the interior
design community are realizing more than ever that each other’s
vitality depends on the ability of all the stakeholders in the system
to attract and delight consumers who have the resources to spend on
It is the right time to work more closely
together and to conceive solutions that stimulate the marketplace
overall, that respect its fundamentals, but that provide more
transparency to the process and invite a wider range of opinion while
creating valuable new relationships which benefit all in the design
light of these circumstances, this joint meeting of leaders and
influencers introduces a strategy that seeks to re-vitalize the value
of design, create more consumers of design, and engage them in a more
efficient system of its’ supply.
Leadership: Shared vision and bold strategies are required to challenge the system’s paradigm and move a strategy forward.Leaders
of brands strategically positioned in the market for design and
decoration will be featured on a panel representing the stakeholders
within the design ‘eco-system:’
+ Design Centers (James Druckman, New York Design Center)
+ Media for Design Consumers (Deborah Burns, Luxury Design Group)
+ Interior Design Education (Scott Ageloff ASID and Dean NYSID)
+ Interior Design Community (Susan B. Nagle Allied ASID, NYSID Trustee and James Rixner ASID)
+ Intelligence on Affluent Consumers (Jill Rudnick, Departures Magazine)
the beginning of the meeting, Steve Nobel and Nancye Green, former CEO,
Waterworks will introduce a conceptual strategic plan with four acts:
Act One – “Inspire Desire,” a PSA campaign,
which aims to inspire consumers interested in engaging with design to
become oriented to its real value.
Act Two – “Orientation to Design,” events
for consumers and designers hosted in Design Centers and Showrooms that
orient the audiences to the value of design, demystify the process, and
direct one’s desire to live well by engaging design professionals.
Act Three – “Take Action,” go to a virtual
place – the ‘Design Town Square’ that presents the “Orientation” and
provides a mechanism for inspired consumers to learn more about and
connect with designers.
Act Four – “Stay Current”, market-specific intelligence and research (to be shared with participants).
Following the introduction, each panelist
will be invited to assess the market’s current performance, and present
his or her views on a more efficient and effective market in the
future. Steve will moderate discussion and the audience’s questions and
There is a ground swell of interest in this initiative that could be
galvanized into a plan of action beginning with the following:
+ assemble a critical mass of stakeholder representatives to participate in the planning process,
+ create a PSA campaign to inspire consumers’ desire for design,
+ produce events for consumer orientation and design professional development,
+ develop a virtual “Design Town Square” mechanism to engage consumer desire with designers and the design process,
The benefit of this approach is that it
includes the key stakeholders, the design community and targeted
consumer interests for the benefit of all. The process begins with
revitalizing the value of the design ‘eco-system’ to inspire consumer