Interior designers filled the conference center at ADAC last week for a presentation by Steve Nobel on “Meta-Marketing: going beyond what is to achieving what could be.” His remarks explore every dimension of designers' success, including ways to build creative confidence, improve each client’s experience with design, the digital marketplace, price competitiveness and particularly the loyalty necessary to make the showroom marketplace viable and sustainable.
New year’s resolutions notwithstanding, Ann Wisniewski ASID said, “I always enjoy starting my year off right by coming to ADAC and listening to Steve.”
Jo Rabaut, Principal at Rabaut Design Associates and Director at Large for ASID added, “I always look forward to Steve's programs, he is extremely knowledgeable, has great vision and tons of wisdom for designers. I am thrilled that ADAC continues to bring him in to speak and that ASID has partnered with him on his many CEU's and seminars.
Katie Miner Belveal, General Manager of ADAC said, “through membership with the DFA Board of Directors and Design Centers International, I am working with industry elite from across the country. Design centers, like ADAC, work to promote the value of design to consumers that have a special desire for high-end home furnishings. Events and programming like this presentation go a long way towards that goal and we are delighted to produce them together with DFA and Steve Nobel.”
Dan Cahoon, President of Jerry Pair and President of the Decorative Furnishings Association hosted a reception in the showroom following the presentation. “As a member of DFA, my company joins other decorative furnishings brands that are dedicated to providing educational programs like Steve’s, so designers can continuously build successful businesses. The generous support we receive from the Angelo Donghia Foundation enables us to provide the design community with business skills that ensure the health and welfare of the industry.”
Tami Ramsay, Co-Owner and Principal Designer at Cloth&Kind is all about business: “The bedrock of building a successful interior design business and brand is not just talent, although that is an absolute necessity; the grit in the oyster is one's ability to take that talent and channel it through a hard won and solid business structure. Steve Nobel is a master at distilling exactly how to do that in a way that maximizes the financial security and success of a firm, prioritizes the client experience, and ensures profitable growth in today’s ever changing consumer savvy marketplace. CLOTH & KIND would be at a loss were it not for Steve’s guidance and direction. We literally hang on his every word and it has paid off handsomely.”
Melissa Wilson, Director of Marketing at ADAC said, “this program was outstanding and provided invaluable practical advice. I feel confident that all attendees learned a valuable lesson they can put into practice immediately.”