Since opening her interior design firm in 2009, Dana Hudiak’s company has grown rapidly. With the volume of work coming in faster, Hudiak wants to obtain the business acumen needed to better run her business and serve her customers.
“Mine is a small company, and I need to learn how to get to the next level,” said Hudiak, owner and principal designer of Dalucci Design Co. LLC in Philadelphia.
Hudiak was one of more than 30 industry professionals who attended Philadelphia University’s daylong seminar on interior design entrepreneurship May 28 in the DEC Center.
PhilaU’s College of Architecture and the Built Environment and School of Continuing and Professional Studies and the local chapter of the American Society of Interior Designers offered the seminar, Design Entrepreneurship: Money and Mojo Matter, to provide designers with the business savvy and tools to realize the fullest potential of their businesses. Participants gained continuing education units needed to maintain licensure.
“We are educating designers and architects as entrepreneurs and leaders in the profession,” said Barbara Klinkhammer, executive dean of the College of Architecture and Built Environment.
The seminar was taught by industry leaders Steve Nobel and Alan M. Siegel. Nobel, a fellow at PhilaU, manages his consulting firm, NOBELINKS, and is the author of “The Touch Points of Interior Design.” Siegel, an attorney, serves as legal counsel to the American Society of Interior Designers and as general counsel for the Decorative Furnishings Association. He is the co-author of “A Guide to Business Principles and Practices for Interior Designers.”
Maryellen Woltman, PhilaU’s director of continuing professional education, said, “Entrepreneurship is a natural partner of the active, real-world education taught at Philadelphia University. Helping industry professionals continue to achieve, retain and strengthen professional competencies is an important part of the lifelong learning experience.”