"Design," said Steve Jobs, "is a funny word. Some people think design means how something looks. But of course, if you dig deeper, it's how something really works." As Apple's guru, he was hitting on something big. I think many of you are on to something big, too.
We know that interior design is not just about product — it is about how it is experienced. It is about something much bigger than the things your clients think they are buying, and what they cost. It is about how the things in situ make them feel in a life well-lived. In your hands, that’s design.
As summer becomes fall, my consulting clients are part of design’s evolution from that which is exquisitely and tastefully decorated (not withstanding who judges taste) to the more absolute meta-value of design that is memorable and meaningful.
As we consider new ways of marketing design beyond product and rather as experience, we evolve your business to the next level that is ‘memorable and meaningful.’